Thinking Of You

A new mobile phone app has launched today to make spontaneous giving easier, and Serve On has been chosen as one of the first charities to benefit.

Thinking Of You is a charitable donation tool specifically for smart phones.

Its arrival could not be more timely on the eve of Giving Tuesday the charity antidote to all the consumer spending of Black Friday and Cyber Monday.

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Supported by The Charities Aid Foundation (CAF), one of Europe’s largest charitable foundations, Thinking of You lets people donate easily from their mobile, with four key options;

1.    Send a thought and optionally donate in the moment to someone, to their charity of choice – whether a happy/sad occasion, anniversary, birthday, prompted or impromptu

2.    Create fundraising events (like a marathon or bake sale), benefitting from a live fundraising feed that keeps mobile contacts in the loop about heroic efforts

3.    Set up In Memory and Legacy Fundraising campaigns

4.    Direct donate, straight to charities

The app is available free from the iOS and Google Play app stores and receives only 2.5% from any donation to operate the app (that’s half the amount of the market leader). 


Founder and charity communications entrepreneur, Johnny Pitt said, “I’ve always been struck by the strength of the words ‘Thinking of You’, but also the lack of a quick and simple way to give on your mobile.  Thinking of You combines both and fills a big fundraising, emotional and societal need.”

John Low, Chief Executive of CAF, said: “CAF’s mission is to support giving so we are always looking for ways to innovate and make it easy for people to give to causes close to their hearts.

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“People give when they feel a close connection with a cause, so we are delighted to be working with Thinking of You to help them ensure that donations get to the charities that need them so much.”

So, please download the app to your phone and spread the word.

Thinking of Giving Tuesday….. our International Response Team recruits and the Serve On Dog Team took a slight pause from recent training sessions to film a couple of BBC-style videos.

Think of Them the next time you’re watching volunteer groups between TV programmes.